Elements of a Website Design Brief
Tuesday, 18 December 2007
I have just finished writing the design brief for the NLC website. As a part-time, freelance web designer taking the role of the client in this project is an interesting flipping of perspectives that I'm enjoying.
I have tried to put everything into the brief that I’d like a client to give to me when I’m doing a website. If you have the job of creating a design brief for me or any other designer then these are the sections I have included:
Introduction – a summary of the organisation or company including details on the existing web presence and experience.
Deliverable – specifics on what the designer or agency is expected to produce.
Objectives – the goals of the website plus details on how the project will be classed as a success.
Website content – an overview of the website’s content. Covering areas such as the main types, who creates it, any plans for the future, etc.
Target audience – specify the target audience for the website giving as much information as possible.
Tone and feel – a subjective summary on what the feel of the website should be. For example, informal, friendly, professional, etc.
Site features – details of any functionality planned for the website.
Design considerations and constraints – state any branding guidelines for the organization that must be adhered to. For example, logos, colour use, etc.
Technical considerations and constraints – this should specify the browsers and platforms that the website must be tested on. Details on the use of a content management system should also be provided, if appropriate.
Timescales – a summary of important project dates that the designer must be aware of.
Example websites – a list of websites that are either competitors in the field or show a preferred design style.
Approval and review process – details on how the design will be approved and signed-off. This should include names of the people with sign-off responsibilities.
Hopefully, the successful agency should have all the information they need to produce a great design. As a relative newbie to the field, I am looking forward to seeing how professional agencies tackle their work and especially the design process.
Labels: website design process
I have just finished writing the design brief for the NLC website. As a part-time, freelance web designer taking the role of the client in this project is an interesting flipping of perspectives that I'm enjoying.
I have tried to put everything into the brief that I’d like a client to give to me when I’m doing a website. If you have the job of creating a design brief for me or any other designer then these are the sections I have included:
Introduction – a summary of the organisation or company including details on the existing web presence and experience.
Deliverable – specifics on what the designer or agency is expected to produce.
Objectives – the goals of the website plus details on how the project will be classed as a success.
Website content – an overview of the website’s content. Covering areas such as the main types, who creates it, any plans for the future, etc.
Target audience – specify the target audience for the website giving as much information as possible.
Tone and feel – a subjective summary on what the feel of the website should be. For example, informal, friendly, professional, etc.
Site features – details of any functionality planned for the website.
Design considerations and constraints – state any branding guidelines for the organization that must be adhered to. For example, logos, colour use, etc.
Technical considerations and constraints – this should specify the browsers and platforms that the website must be tested on. Details on the use of a content management system should also be provided, if appropriate.
Timescales – a summary of important project dates that the designer must be aware of.
Example websites – a list of websites that are either competitors in the field or show a preferred design style.
Approval and review process – details on how the design will be approved and signed-off. This should include names of the people with sign-off responsibilities.
Hopefully, the successful agency should have all the information they need to produce a great design. As a relative newbie to the field, I am looking forward to seeing how professional agencies tackle their work and especially the design process.
Labels: website design process
posted by dN@redNests at
14:50
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